According to Ctrip's recent forecast for May holiday travel peak, bookings for Hainan hotels have risen by 93% year-on-year, flight bookings by 63%, and inbound tourism orders by 315%. Notably, Haikou has experienced a remarkable increase of over 130% in tourism bookings.

Q1: Inbound Visitor Spending Up 22.53%

This year, Haikou's tourism market has maintained strong momentum with consistently high interest. In the first quarter, the market operated steadily, with integrated cultural, sports, tourism, and commercial activities driving new consumption trends.

Data released by the Haikou Tourism and Culture Bureau on April 21 shows that from January to March, the city welcomed a total of 8.9314 million visitors, up 7.92% year-on-year, generating tourism revenue of 14.553 billion yuan, a 5.18% increase. Domestic visitors accounted for 8.8914 million, rising 7.95%, with spending reaching 14.476 billion yuan (+5.09%). Inbound overnight visitors totaled 40,000 (+1.12%), contributing $10.6355 million in spending (+22.53%).

Additionally, in March alone, Haikou received 2.412 million visitors (+5.94%), with total spending hitting 4.11 billion yuan (+5.15%).

May: High-Profile Events to Boost Appeal

Haikou continues to attract domestic and international visitors with diverse offerings and immersive experiences, fueling a vibrant consumption market.

Ahead of the May Holiday, the city will roll out exciting activities, promotional packages, and an intensified lineup of major cultural and sports events to drive tourism spending. Highlights include the concert by teen idol group TNT at Wuyuanhe Stadium from May 3 to 4, and Dao Lang's 2025 Tour Concert at Wuyuanhe Gymnasium from May 10 to 11.

"We will introduce flagship international tourism projects, expand nighttime experiences like 'Night Tours in Haikou,' and attract high-quality performance brands," said an official from the Haikou Tourism and Culture Bureau. "Additionally, we'll host national and international competitions, particularly water sports events, to promote sailing and windsurfing as niche tourism products. Through innovative marketing, local-themed travel packages, and holiday campaigns, we aim to draw more visitors to explore Haikou." In the future, the city plans to further refine event offerings, enhance service quality, and upgrade facilities to deliver fresh, high-quality experiences for travelers.