40% of Internet enterprises and 90% of cross-border e-commerce enterprises in Hainan have gathered in Haikou, propelling the digital economy revenue of Haikou to surpass one trillion yuan in 2023. Selected as one of the first pilot cities for the digital transformation of small and medium-sized enterprises, Haikou is showing initial signs of success in the technological innovation and development of the digital economy. The 3rd China International Consumer Products Expo (“the 3rd CICPE”) successfully hosted by Haikou attracted over 320,000 attendees and 3,382 exhibiting brands, marking a 19% increase over the previous session, and showcased a significant overflow effect as a large international exhibition. Top supply chain companies such as La Poste and SF Express have successively settled and gathered in Haikou, helping it rank among key strategic cities in the national modern distribution network. International renowned consumer brands such as LVMH, Tapestry and Estée Lauder have established a presence in Hainan, strategically positioning themselves in high-end consumer business modes including offshore duty-free shops, cross-border e-commerce, and Asia-Pacific distribution centers.